McKinsey • Sustainability

2024

Art Direction: Diane Rice
Header and spot illustrations for two articles about sustainability on McKinsey’s Featured Insights. Process sketches and inline examples below.


Header illustration

Final header for an article about “What is the future of sustainability?“



Header sketches 

Initial rough sketches for the header illustration below. I usually provide a few rough ideas. They’re purposefully rough and simple, giving flexibility to shift ideas as the piece develops.




Spot illustrations  

Inline illustrations for McKinsey’s Featured Insights for an article about “What are natural climate solutions?”



Sketches

Initially proposed sketches for the spot illustrations below.



Final versions inline on website

Below screengrabs of how the illustrations are used on the website.





Elsewhere

Behance ︎︎︎
Bluesky ︎︎︎
Instagram ︎︎︎
LinkedIn ︎︎︎
Twitter ︎︎︎

General Inquiries

It's always a good time to start a conversation about your next project. Don't hesitate to get in touch.

© Tim Boelaars, 2025
All Rights Reserved